Case study

Digital sales strategy for an insurance company

Situation

An insurance holding commissioned a consultancy to investigate the feasibility and opportunities of a new business model to distribute insurance through specialized online intermediaries. Delivery Partners helped the consultancy with the analyses of market, organization and processes, and IT.

Our work

Market

  • Customer demand analysis
  • Analysis of competition
  • Product / service portfolios for customer
  • Online intermediary demand analysis
  • Service / provision models of online intermediaries

Organization and processes

  • Organization and process model benchmarking
  • Make vs. buy assessment
  • Estimate of resource requirements

IT

  • Tools and technology benchmarking
  • Make vs. buy assessment
  • Estimate of resource requirements

Results

  • Market study, including forecast for the online insurance market and online intermediary insurance market
  • Assessment of market opportunities
  • Investigation of feasible options to implement the new business model