Case study

Global category growth for a food company

Situation

The client engaged a consultant to understand whether the current categories would provide sustainable growth across key countries. Delivery Partners provided analytical support to determine what countries and categories would provide incremental sources of growth.

Our work

  • Conducted key category dynamics and growth driver analyses
  • Forecasted category growth
  • Assessed client’s growth potential given various scenarios
  • Evaluated incremental sources of growth in adjacent categories

Results

  • Analyzed historic category growth, identify key growth drivers, assess whether clients underperformed in existing categories
  • Identified, analyzed and aligned key growth trends with client’s existing and new categories for existing and new countries
  • Recommended optimum mix of countries and categories for future growth