USE CASES

Go-to-Market Strategy

A FEW OF OUR CLIENTS

WHY DELIVERY PARTNERS

We help consultants get things done on go-to-market strategy projects

Route to market

  • Map the channel landscape and the distribution chain economics in a sector
  • Evaluate existing or new go-to-market options on the basis of strategic, commercial and financial criteria
  • Model value chain economics for providers, intermediaries and customers under alternative go-to-market scenarios
  • Evaluate opportunities to develop new, often technology-led models to serve customers directly, reducing or eliminating reliance on intermediaries

Commercial excellence

  • Align commercial roles (e.g., sales, account management, product specialists, marketing, technical support, customer service) to deliver against the value proposition to customers
  • Review the structure and governance of the commercial functions to ensure strategic alignment and improve cost-efficiency
  • Assess the allocation of commercial resources, including sales, marketing and other supporting functions, against strategic priorities

SOLUTIONS

Everything you need to run a successful go-to-market strategy project

Market research & analysis

  • Regional and macroeconomic analysis: political, infrastructure, economic, social, cultural, technological, environmental, and legal environments
  • Market assessment: segmentation, size, growth, profitability, entry barriers, value chains, ecosystems, trends, technologies, funding activity, market forces, industry life-cycle, M&A activity, market development scenarios
  • Competitive landscape: strategic groups, key players and solutions, market shares, scope of activities, positioning, financial & operational performance, go-to-market strategy, go-to-market performance, value propositions, strategy, culture, capabilities, technologies
  • Customer research: segmentation, characteristics, needs and pain points, buying behavior, decision-making process

Business analysis & benchmarking

  • Strategy: overall strategy for taking this product to market, strategy alignment with company’s overall strategy and market position
  • Segmentation: target market segments, segment fit with product / solution
  • Value proposition: whole product offer, critical components of the actual and augmented product
  • Positioning: overall product positioning, positioning with channel partners / ecosystems
  • Messaging: key messages, channel adaptation
  • Launch programs: top-line launch programs and initiatives, key launch milestones
  • Budget: cost to successfully bring the product to market

Financial modeling

  • Go-to-market planning: go-to-market plan development, campaign planning, business case development, business model analysis, budgeting and forecasting
  • Go-to-market analytics: channel economics, customer analytics, product analytics, pricing analytics, channel analytics, sales analytics, funnel analytics, web & mobile analytics
  • Go-to-market effectiveness: channel performance, salesforce effectiveness, marketing effectiveness, marketing ROI analysis

Presentation development

  • Presentation structure: audience needs analysis, definition of communication goals, presentation logic development, content structuring, storylining / dummy slides creation
  • Presentation design: presentation design development and improvement, creating client-ready slides from notes and drafts, visual document enhancement
  • Presentation content: content development, textual content structuring and visualization, data structuring and visualization, proofreading, translation

Project coordinator support

  • Monitoring: tracking project tasks, resources, and costs to streamline project efficiency and maximize deliverable outputs
  • Coordination: ensuring all parts of the project are processed, organized, and progressing according to predetermined timelines and deliverable dates
  • Documentation: developing and maintaining project performance databases that track overall progress and the accomplishment of specific milestones
  • Reporting: relaying project outcomes / risks to the appropriate management channels as needed – escalating issues as necessary
  • Communication: acting as a point of communication between project team and external resources

Market research & analysis

  • Regional and macroeconomic analysis: political, infrastructure, economic, social, cultural, technological, environmental, and legal environments
  • Market assessment: segmentation, size, growth, profitability, entry barriers, value chains, ecosystems, trends, technologies, funding activity, market forces, industry life-cycle, M&A activity, market development scenarios
  • Competitive landscape: strategic groups, key players and solutions, market shares, scope of activities, positioning, financial & operational performance, go-to-market strategy, go-to-market performance, value propositions, strategy, culture, capabilities, technologies
  • Customer research: segmentation, characteristics, needs and pain points, buying behavior, decision-making process
  • Strategy: overall strategy for taking this product to market, strategy alignment with company’s overall strategy and market position
  • Segmentation: target market segments, segment fit with product / solution
  • Value proposition: whole product offer, critical components of the actual and augmented product
  • Positioning: overall product positioning, positioning with channel partners / ecosystems
  • Messaging: key messages, channel adaptation
  • Launch programs: top-line launch programs and initiatives, key launch milestones
  • Budget: cost to successfully bring the product to market

Business analysis & benchmarking

Financial modeling

  • Go-to-market planning: go-to-market plan development, campaign planning, business case development, business model analysis, budgeting and forecasting
  • Go-to-market analytics: channel economics, customer analytics, product analytics, pricing analytics, channel analytics, sales analytics, funnel analytics, web & mobile analytics
  • Go-to-market effectiveness: channel performance, salesforce effectiveness, marketing effectiveness, marketing ROI analysis
  • Presentation structure: audience needs analysis, definition of communication goals, presentation logic development, content structuring, storylining / dummy slides creation
  • Presentation design: presentation design development and improvement, creating client-ready slides from notes and drafts, visual document enhancement
  • Presentation content: content development, textual content structuring and visualization, data structuring and visualization, proofreading, translation

Presentation development

Project coordinator support

  • Monitoring: tracking project tasks, resources, and costs to streamline project efficiency and maximize deliverable outputs
  • Coordination: ensuring all parts of the project are processed, organized, and progressing according to predetermined timelines and deliverable dates
  • Documentation: developing and maintaining project performance databases that track overall progress and the accomplishment of specific milestones
  • Reporting: relaying project outcomes / risks to the appropriate management channels as needed – escalating issues as necessary
  • Communication: acting as a point of communication between project team and external resources

EXPERIENCE

Case studies

HOW WE WORK WITH OUR CLIENTS

Working with us is easy

1

Tell us what you need

  • Submit the contact form or email us at [email protected] with your request
  • We will be in touch with you shortly to arrange a call – tell us about your project needs

2

Review the proposal

  • A proposal is ready for review within 24 hours
  • Once you approve the proposal, we assign a specialist / form a team of specialists to work on your tasks

3

Get your deliverables

  • Interact with your team in real time through a dedicated Delivery Manager
  • The deliverables are generated via a convenient project management application

FAQ

Specialization: As seasoned management consultants, we understand your pain points and unique project requirements and provide you with tailored solutions.

Quality: We hand-pick and vet subject matter experts from around the world and conduct rigorous quality assurance and management.

Speed: We work in global teams and use tested standard operating procedures and advanced project management tools to ensure the tasks get done efficiently around the clock.

Cost: We help you structure your workflow and provide you with the level of flexibility and the mix of resources to meet your budget requirements.

Convenience: A dedicated Delivery Manager serves as a single point of contact for you to interact with your team. An easy-to-use task management dashboard allows you to track the progress of tasks and access deliverables in real time.

We work with over 500 individuals and firms / agencies from around the world providing market research & analysis, business analysis & benchmarking, financial modeling, presentation development, and project coordinator services. Depending on your requirements and budget, we pick an optimal provider or form a team to suit your unique project needs.

We proactively seek out and curate the best specialist providers from around the world. Candidates are evaluated using a comprehensive assessment approach, including a review of skills, qualifications, processes, and references from past clients and supervisors (where applicable).

We manage task execution and delivery using tested standard operating procedures and advanced project management tools. Clients can track task status in real time, access deliverables, and interact with their Delivery Manager through a convenient dashboard.

The rate we charge clients depends on the nature and complexity of the task and the level of skills and qualifications required of the experts. The total price is based on the number of hours required to execute a task as estimated at the proposal stage. Our hourly rate normally lies between 50 and 70 USD per hour. This is significantly less than the price charged by other providers with comparable qualifications.

We take confidentiality of client information seriously. We sign NDAs with both clients and our experts and enforce strict code of conduct with regard to client information.

Ready to get started?