Case study

Marketing strategy development for a metals manufacturer

Situation

A leading regional metals manufacturer required consultant support in developing marketing strategy for a range of product segments. Delivery Partners helped the consultant with assessment of strength of the company’s position in the market and market attractiveness.

Our work

  • Assessment of regional market size and growth in terms of overall metal capacity and main metal products
  • Analysis of key trends, challenges, and requirements to suppliers in terms of processes and technologies, value chain, and demand and products
  • Identification and analysis of best international practices by segment
  • Assessment of company’s position by segment
  • Assessment of strength of the company position in the market (market share, restrictions on quality, range, costs relative to competitors, logistics) and market attractiveness (marginality, capacity, growth rate, production complexity, etc.)

Results

  • Hypotheses for enhanced positioning by segment
  • Hypotheses for new product and service development
  • Updated USPs by segment
  • Main initiatives by segment