USE CASES

Marketing Strategy

A FEW OF OUR CLIENTS

WHY DELIVERY PARTNERS

We help consultants get things done on marketing strategy projects

Situation analysis

  • Analyze goal performance
  • Gain customer insight
  • Understand brand perception
  • Assess internal capabilities
  • Perform SWOT analysis

Objectives

  • Define customer acquisition and retention goals
  • Set customer satisfaction objectives
  • Specify customer engagement goals
  • Plan efficiency gains

Strategy

  • Perform segmentation, targeting and positioning
  • Develop value propositions
  • Design marketing programs
  • Determine tools and processes

Tactics

  • Determine marketing mix
  • Decide on campaign types
  • Develop campaign details
  • Plan initiative timeline

Actions

  • Determine responsibilities and structures
  • Develop internal resources
  • Help employees acquire skills
  • Engage external agencies

Control

  • Set up web / mobile analytics
  • Perform mystery shopping
  • Conduct customer satisfaction surveys
  • Design reporting processes

SOLUTIONS

Everything you need to run a successful marketing strategy project

Market research & analysis

  • Regional and macroeconomic analysis: political, infrastructure, economic, social, cultural, technological, ecological, and legal environments
  • Market assessment: segmentation, size, growth, profitability, entry barriers, value chains, ecosystems, trends, technologies, funding activity, market forces, industry life-cycle, M&A activity, market development scenarios
  • Competitive landscape: strategic groups, key players and solutions, market shares, scope of activities, positioning, financial & operational performance, marketing performance, value propositions, strategy, culture, capabilities, technologies
  • Customer research: segmentation, characteristics, needs and pain points, buying behavior, decision-making process

Business analysis & benchmarking

  • Situation analysis: goal performance, customer insight, brand perception, internal capabilities, SWOT analysis
  • Objectives: customer acquisition and retention, customer satisfaction, customer engagement, efficiency gains
  • Strategy: segmentation, targeting, positioning, value propositions, marketing programs, tools and processes
  • Tactics: marketing mix, campaign types, campaign details, initiative timeline
  • Actions: responsibilities and structures, internal resources, skills, external agencies
  • Control: web / mobile analytics, mystery shopping, customer satisfaction surveys, reporting processes

Financial modeling

  • Marketing planning: marketing plan development, campaign planning, business case development, business model analysis, budgeting and forecasting, marketing mix modeling
  • Marketing analytics: customer analytics, product analytics, pricing analytics, channel analytics, funnel analytics, web & mobile analytics
  • Marketing performance assessment: campaign effectiveness, promotion effectiveness, marketing ROI analysis

Presentation development

  • Presentation structure: audience needs analysis, definition of communication goals, presentation logic development, content structuring, storylining / dummy slides creation
  • Presentation design: presentation design development and improvement, creating client-ready slides from notes and drafts, visual document enhancement
  • Presentation content: content development, textual content structuring and visualization, data structuring and visualization, proofreading, translation

Project coordinator support

  • Monitoring: tracking project tasks, resources, and costs to streamline project efficiency and maximize deliverable outputs
  • Coordination: ensuring all parts of the project are processed, organized, and progressing according to predetermined timelines and deliverable dates
  • Documentation: developing and maintaining project performance databases that track overall progress and the accomplishment of specific milestones
  • Reporting: relaying project outcomes / risks to the appropriate management channels as needed – escalating issues as necessary
  • Communication: acting as a point of communication between project team and external resources

Market research & analysis

  • Regional and macroeconomic analysis: political, infrastructure, economic, social, cultural, technological, environmental, and legal environments
  • Market assessment: segmentation, size, growth, profitability, entry barriers, value chains, ecosystems, trends, technologies, funding activity, market forces, industry life-cycle, M&A activity, market development scenarios
  • Competitive landscape: strategic groups, key players and solutions, market shares, scope of activities, positioning, financial & operational performance, marketing performance, value propositions, strategy, culture, capabilities, technologies
  • Customer research: segmentation, characteristics, needs and pain points, buying behavior, decision-making process
  • Situation analysis: goal performance, customer insight, brand perception, internal capabilities, SWOT analysis
  • Objectives: customer acquisition and retention, customer satisfaction, customer engagement, efficiency gains
  • Strategy: segmentation, targeting, positioning, value propositions, marketing programs, tools and processes
  • Tactics: marketing mix, campaign types, campaign details, initiative timeline
  • Actions: responsibilities and structures, internal resources, skills, external agencies
  • Control: web / mobile analytics, mystery shopping, customer satisfaction surveys, reporting processes

Business analysis & benchmarking

Financial modeling

  • Marketing planning: marketing plan development, campaign planning, business case development, business model analysis, budgeting and forecasting, marketing mix modeling
  • Marketing analytics: customer analytics, product analytics, pricing analytics, channel analytics, funnel analytics, web & mobile analytics
  • Marketing performance assessment: campaign effectiveness, promotion effectiveness, marketing ROI analysis
  • Presentation structure: audience needs analysis, definition of communication goals, presentation logic development, content structuring, storylining / dummy slides creation
  • Presentation design: presentation design development and improvement, creating client-ready slides from notes and drafts, visual document enhancement
  • Presentation content: content development, textual content structuring and visualization, data structuring and visualization, proofreading, translation

Presentation development

Project coordinator support

  • Monitoring: tracking project tasks, resources, and costs to streamline project efficiency and maximize deliverable outputs
  • Coordination: ensuring all parts of the project are processed, organized, and progressing according to predetermined timelines and deliverable dates
  • Documentation: developing and maintaining project performance databases that track overall progress and the accomplishment of specific milestones
  • Reporting: relaying project outcomes / risks to the appropriate management channels as needed – escalating issues as necessary
  • Communication: acting as a point of communication between project team and external resources

EXPERIENCE

Case studies

HOW WE WORK WITH OUR CLIENTS

Working with us is easy

1

Tell us what you need

  • Submit the contact form or email us at [email protected] with your request
  • We will be in touch with you shortly to arrange a call – tell us about your project needs

2

Review the proposal

  • A proposal is ready for review within 24 hours
  • Once you approve the proposal, we assign a specialist / form a team of specialists to work on your tasks

3

Get your deliverables

  • Interact with your team in real time through a dedicated Delivery Manager
  • The deliverables are generated via a convenient project management application

FAQ

Specialization: As seasoned management consultants, we understand your pain points and unique project requirements and provide you with tailored solutions.

Quality: We hand-pick and vet subject matter experts from around the world and conduct rigorous quality assurance and management.

Speed: We work in global teams and use tested standard operating procedures and advanced project management tools to ensure the tasks get done efficiently around the clock.

Cost: We help you structure your workflow and provide you with the level of flexibility and the mix of resources to meet your budget requirements.

Convenience: A dedicated Delivery Manager serves as a single point of contact for you to interact with your team. An easy-to-use task management dashboard allows you to track the progress of tasks and access deliverables in real time.

We work with over 500 individuals and firms / agencies from around the world providing market research & analysis, business analysis & benchmarking, financial modeling, presentation development, and project coordinator services. Depending on your requirements and budget, we pick an optimal provider or form a team to suit your unique project needs.

We proactively seek out and curate the best specialist providers from around the world. Candidates are evaluated using a comprehensive assessment approach, including a review of skills, qualifications, processes, and references from past clients and supervisors (where applicable).

We manage task execution and delivery using tested standard operating procedures and advanced project management tools. Clients can track task status in real time, access deliverables, and interact with their Delivery Manager through a convenient dashboard.

The rate we charge clients depends on the nature and complexity of the task and the level of skills and qualifications required of the experts. The total price is based on the number of hours required to execute a task as estimated at the proposal stage. Our hourly rate normally lies between 50 and 70 USD per hour. This is significantly less than the price charged by other providers with comparable qualifications.

We take confidentiality of client information seriously. We sign NDAs with both clients and our experts and enforce strict code of conduct with regard to client information.

Ready to get started?