Case study
Re-design of sales and distribution strategy for an FMCG company
Situation
An FMCG company engaged a consultancy to re-design its sales and distribution strategy in a new market and business situation. Delivery Partners assisted the consultancy with market and competitor analysis.
Our work
- Analyzed competitor groups
- Assessed the company’s capabilities and market position (product portfolio, current sales and distribution organization, terms and conditions)
- Performed wholesale and retail market segmentation and analysis
- Conducted strategic scenario analysis
Results
- Knowledge and understanding of competitor operations, sales and distribution strategies
- Assessment of company’s market position
- Scenarios of future competitor sales and distribution