Case study

Strategy development for a metals manufacturer


A metals manufacturer required assistance of a consultancy in developing a 5-year growth strategy and investment plan. Delivery Partners provided analytical support in niche prioritization and selection of specialization for the company and USP development by niche.

Our Work

  • Assessment of market demand: segment size and growth, price levels
  • Assessment of market supply: production volumes by key manufacturer, capacity utilization, production growth
  • Niche prioritization and selection of specialization for the company: profit pools, competition levels, bargaining power of customers
  • Analysis of niches and key success factors
  • USP development by niche: identification of key purchasing criteria (KPCs), importance of KPCs for customers, company performance on KPCs, competitor performance on KPCs, measures to address gaps


Company strategy, including findings and conclusions on strategic context and market potential, and recommendations regarding strategic ambitions, value creation levers, and recommendations on USPs by segment, operating model, and required investment.