Case study
Trend aligned optimum growth portfolio for a food company
Situation
Company’s market environment was rapidly changing, driven by a multitude of consumer trends. A consultant was engaged to effect strategic shift in the portfolio that would reflect changing market in order to sustain growth. Delivery Partners conducted trend analysis and forecast.
Our work
- Identified key market trends for various countries aligned with key client categories and segments
- Utilized trend-based category growth forecasts
- Defined key growing trends
- Aligned client’s product portfolio with trend changes to maximize on growth potentials
Results
- Trend-based category growth forecasts developed for key categories and countries
- Key trends impacting category growth were identified for developing and developed counties
- Recommended optimum product portfolio shift to align with key growth trends to maximize total growth potential