Case study

Trend aligned optimum growth portfolio for a food company

Situation

Company’s market environment was rapidly changing, driven by a multitude of consumer trends. A consultant was engaged to effect strategic shift in the portfolio that would reflect changing market in order to sustain growth. Delivery Partners conducted trend analysis and forecast.

Our work

  • Identified key market trends for various countries aligned with key client categories and segments
  • Utilized trend-based category growth forecasts
  • Defined key growing trends
  • Aligned client’s product portfolio with trend changes to maximize on growth potentials

Results

  • Trend-based category growth forecasts developed for key categories and countries
  • Key trends impacting category growth were identified for developing and developed counties
  • Recommended optimum product portfolio shift to align with key growth trends to maximize total growth potential